CENTRE OF ATTENTION!

CENTRE OF ATTENTION!

The wait is finally over… our ‘Centre of Attention’ campaign starring Billie Faiers, Binky Felstead and Charlotte Crosby is finally live!

We caught up with our creative exec Paige to find out what happened behind the scenes on our first TV campaign….

How was it shooting with Binky, Billie and Charlotte?

It was really fun to have all the girls together as they all help and compliment each other throughout shooting so it was a day full of girl power! Working with Billie, Binky and Charlotte is always enjoyable as every shoot and each girls collection is always different and they love bringing new ideas and visions to the table.

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Describe the campaign in three words…

FEMININE, EMPOWERING & FUN!

What was your favourite look?

My fave has to be Billie in her burgundy velvet bodycon dress surrounded by a room of pink balloons. This look was so strong and fits Billie’s style and personality perfectly, it was glam, fierce and feminine all in one!

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What was your inspiration for the campaign?

I spent a lot of time gathering inspiration and research and proposing concepts to the team before I went with the final campaign aesthetic. I was inspired by a lot of designer catwalk shows and  it was the small details that caught my eye.

I loved the idea of visioning a dolls house with a vibe of ‘what happens with our three girls when no one is watching’.  For each I liked from the thought of zooming into their individual personalities within a female empowered house and this allowed me to come to the name of ‘Centre of Attention’.

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What was the best bit about the day?

The best part about the day was viewing each shot on the videographers screen between filming, as I could really see everything piecing together and being able to fully vision the campaign, which was really exciting. I also got to play with the two pugs on set, super cute!

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Browse the collection online and don’t forget to tag us in your pictures!

Originally posted http://www.inthestyle.com/blog/centre-of-attention/

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